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- 🟣 How We Hit $1M ARR in 42 Days Without Content or a Founder Brand
🟣 How We Hit $1M ARR in 42 Days Without Content or a Founder Brand
What worked, what didn’t, and how we scaled without content or a personal brand
Matt Espinoza
July 30, 2025
We built a $1M/year company in 42 days.
No viral threads.
No content engine.
No ads.
No hype.
Just a product that solved a real problem and a distribution strategy that worked.
Here’s what I’ve learned (that no one tells you) about building companies:
Estimated reading time: 3 min 15 sec
Progress update
2024 has been the year of quiet execution and now we’re starting to share more again.
We recently spoke at a few conferences during 📍 Toronto Tech Week and met some incredible builders.
From the ☘️ Clover Retreat in June 2025
We’re also working on a short behind-the-scenes vlog from the week, coming soon.
🎥 Watch the Youtube channel here: [Vlog]
Quietly Scaling
The last couple of months have been heads-down.
We’ve been building and refining, launching products, and dialling in our systems
One of our most recent companies went from $0 to $1M/year in 42 days purely through our internal growth engine.
The funny thing is we use our own agents to get us more customers.
That momentum has allowed us to scale the team to 15 full-time people; lean, fast, and focused.
And this is just one part of a bigger plan.
The Portfolio Strategy
What people don't understand about the portfolio approach is that by having products that cross-sell between each other, it increases the LTV per customer.
As such, we want to do one company per distribution lever.
Each company is considered a leaf.
Leading us to have four companies.
Each product follows the same playbook:
Ship fast
Distribute smarter
Scale profitably
The agents do this at scale, leading to unfair distribution.
So far, we’ve stayed profitable from day one, averaging $1M ARR within six months across products, with millions of users already.
And we’re just getting started.
We just publicly launched here:
Quick 1-min request: would appreciate any boost on those platform 🙏🏻
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Chat soon,
~ Matt | (@mattespoz) 🥷🏼
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